Getting started with eye tracking

Webinar details

Eye tracking offers a unique way to understand visual attention and human behavior, but if you’re new to the methodology, it can be difficult to know where to start.  

Join us for an introductory webinar designed for researchers who want to better understand what eye tracking is, what it can reveal, and how it can be applied across different fields of research.  

Our eye tracking experts will walk through the fundamentals of the technology, explore common applications and research questions, and introduce the different types of eye tracking setups available today. You’ll also get a high-level look at how an eye tracking study comes together, from choosing the right setup to collecting and analyzing data.  

Attend the webinar to learn about

• What eye tracking is and how it works  

• What eye tracking can reveal about attention and human behavior  

• How eye tracking is used across different research fields and applications  

• The different types of eye tracking setups, including screen-based, eye tracking glasses and webcam-based approaches  

• The role of software and analysis in an eye tracking study  

• Key considerations when planning your first eye tracking study  

Whether you’re completely new to eye tracking or are exploring whether it could add value to your research, this webinar will give you a practical foundation and help you understand your options for getting started.