We must guarantee the minimum interaction time with the screen, and to do this the information must be where users intuitively and naturally look for it.Rubén Martínez, head of SEAT’s Smart Quality department.
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Designing for the driver
How car manufacturers are using eye tracking to keep us comfortable and safe behind the wheel.
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Driving research to new heights: Wearable eye tracking and automotive simulators
In this webinar we discuss the advantages and challenges of using eye tracking devices in driving simulator studies and experiences with Tobii Pro Glasses 3.
事例
Examining buyer behavior in a car showroom for Toyota
Toyota created a showroom car-buying experience study. Conducting shopper research in a car showroom is essential to help sellers optimize the in-store experience.