Uncover new therapies and diagnostics
By enabling research to identify unexplored connections between brain activity and disease. Crucial as life expectancy rises.
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What is attention computing?
Attention computing is a set of technologies that enable machines and devices to understand people — by interpreting what we say, how we move, and what captures our attention.
Processing data
To understand each other, we rely on our senses to gather information, and our brains to process it. For technology to reach similar levels of understanding, it too needs to gather and process data rapidly. And this is what attention computing is about, the collection and processing of signals generated by motion, audio, and visual sensors, using deep learning to create valuable insights.
Removing the barriers between people and technology
Attention computing is a part of the next generation of human-computer
interaction, which today relies on keyboards, mice, and touchscreens
but is shifting toward intuitive communication using sounds, gestures,
and movement.
Enabling technology to understand people is a significant challenge,
but the rewards of a better future are far-reaching.
And we are only getting started!
What you can do with attention computing insights
Enable handsfree interaction
Using tiny head and eye movements and other gestures to, for example, pan, scroll, and select items on a screen, open and close doors, or select keys on a logical keyboard.
Generate safety warnings and prevent injury
By detecting when a person is, for example, too close to dangerous machinery, falling asleep at the wheel, or carrying out life-threatening tasks while impaired or experiencing very high levels of stress or cognitive load.
Early identification of cognitive issues
By capturing movement patterns that indicate the presence of neurological diseases and conditions, traumatic brain injury, or attention deficit.
Enable advanced skills transfer
By leveraging 3D modeling and visualization techniques to show exactly how an expert carries out a task, helping the trainee to learn and the mentor to understand where improvement is needed.
Digital transformation
By creating immersive digital experiences that replace time consuming manual processes, freeing up valuable expertise and enabling equity and democratization in services such as healthcare and education.
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Attention computing — what is it, and what could it mean for you?
Attention computing — what is it, and what could it mean for you? Making device interaction intuitive and solving previously unsolvable problems.
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Eye tracking is a foundational technology for a broad range of applications, including scientific research, behavioral analysis, and assistive technology.