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People
Faces & full bodies
Blur faces or full bodies in each frame. Adjust coverage to the environment and consent model, from individual face masking to full body redaction.
Covers:
→ Face-only redaction
→ Full body redaction (uniforms, nametags)
Tobii Data redaction services
Keep the insight. Remove the identity.
Eye tracking recordings capture a lot — people, screens, documents, voices. Tobii's data redaction services anonymize your footage so you can share, analyze, and collaborate without compromising privacy or compliance.
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Enhanced privacy
Anonymized datasets ready for continued analysis or sharing.
Compliance assurance
Redaction based on your requirements, following relevant company, industry or country regulations.
Seamless research workflow
Outputs ready to use for insight generation or continued analysis in Tobii Pro Lab.
Offline processing
Data redaction processing done locally and offline by our specialists.
What we redact
What we redact
Redaction matched to your requirements
Three categories of content, each configurable to your study design, consent model, and regulatory environment.
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Objects
Screens, keyboards, documents, vehicles & luggage
Mask sensitive content while keeping the contextual cues your study requires.
Covers:
→ Screens, phones, keyboards
→ Books, forms
→ Vehicles such as cars, trucks, motorcycles, bikes
→ Luggage such as backpacks, suitcases, handbags
→ Pets such as cats, dogs, birds
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Audio
Voices & spoken identifiers
Remove sensitive audio while retaining the video evidence needed for analysis. Multiple modes from automatic speech detection to full muting of segments.
Covers:
→ Automatic speech detection & redaction
→ Manual segment muting
→ Full audio mute
→ Automatically mute sections with speech
Redaction types
Redaction types
Multiple redaction methods — matched to your privacy requirements
Choose the level of anonymization your study and regulations require, from soft blurring for contextual studies to solid fill for government-grade compliance.
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Blur
BOX OR OVAL
Blur softens faces and bodies and keeps footage natural to watch. Note that Lighter blur can be partly reversed, with effort.
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Pixelate
IRREVERSIBLE
Pixelation at strong settings replaces the area with large blocks and permanently removes the detail. Use it when redaction must be irreversible.
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Solid fill
MAXIMUM SECURITY
Completely removes all visual information. The highest level of redaction available, used by government agencies and regulated industries.
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Partial redaction
ALL TYPES
Adjust redaction regions to be larger for more padding, or narrower for targeted masking. Available for all redaction types.
Automatic detaction
Automatic detection
Offline AI-powered face redaction
Our managed face redaction service uses advanced machine learning to automatically detect and obscure faces in research recordings, helping protect participant privacy while significantly reducing manual editing.
Recordings
Recordings are securely transferred to our team, where all AI processing takes place locally and offline, without sending footage to external AI or cloud processing services.
Quality assurance
Our team does a manual Quality Assurance of the entire footage as part of our service and applies manual corrections where needed.
Secure delivery
The redacted recordings are then securely returned to you, providing an efficient, privacy-conscious solution that supports your company, industry or country regulations and compliance requirements.
Electronic devices
Mobile phones, tablets, screens, keyboards, remotes — mask private passwords and personal data being entered.
Documents & forms
Contracts, books, printed forms, that may reveal personal or proprietary information.
Transportation
Cars, buses, trucks, trains, motorcycles, bicycles, boats, planes — redact license plates and ID numbers that reveal operators.
Luggage & personal items
Handbags, backpacks, suitcases, briefcases — often identifiable through nametags, stickers, or distinctive patterns.
Custom objects? Any object not in the automatic detection library can be manually identified and redacted by our team during the QA review phase.
Use cases
Use cases
Data redaction across a wide range of environments
From controlled labs to busy public spaces, redaction requirements vary by industry. We tailor the approach to your specific environment and regulations.
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Academic research
Protect participants and bystanders in labs, classrooms, and public-space studies. Prepare material for approved collaborators and ethical review.
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Retail, FMCG & brands
Reduce exposure of shoppers, staff, payment screens, and store information in shopper journeys, shelf tests, and field studies.
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Public spaces & transport
Mask passengers, bystanders, and security information before airport, station, or urban environment recordings are shared.
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Industrial, pharma & healthcare
Protect workers, patients, visitors, documents, and sensitive processes in controlled and regulated environments.
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Banking & financial services
Mask personal and sensitive information, login details, account statements, card numbers — in banking environment recordings.
Complexity levels
Complexity levels
Every environment is different — we plan accordingly
A controlled lab recording is simpler than a busy airport terminal.
We assess scene complexity to set the right mix of automation and manual review, so you get accurate redaction without overpaying.
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✔ Controlled
Few people, stable scene
Labs, structured interviews, and controlled test environments with predictable composition.
Automation handles most footage with a defined quality check at the end.
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✈ Busy
Movement & crowds
Stores, public spaces, airports, and field research with many moving faces or bodies in unpredictable scenes.
Review effort rises as scenes become less predictable. More manual QA is built in.
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🛠 Custom
Objects or selective masking
Screens, documents, signage, devices, voices, or exceptions where some people and contextual elements must remain visible.
Requires detailed scoping. Mixed automation and manual work with targeted review.
How it works
How it works
5-step workflow from recording to redacted output
The mix of automation and manual review depends on recording complexity and the agreed redaction targets. Standard delivery format is Tobii Pro Lab–compatible files.
- 1
Scope
Data redaction requirements defined with you, what to redact, what to keep, what level of masking.
- 2
Transfer
Recordings received and managed securely, according to your requirements.
- 3
Redact
Automated detection plus configured masking, tuned to your specifications and environment.
- 4
QA review
Quality assurance and manual correction where needed. Recordings are checked by a Tobii specialist before delivery.
- 5
Deliver
Recordings are delivered in agreed format. For Tobii Pro Lab users, recordings are fully compatible to continue analysis in the software.
Get started
Tell us about your redaction needs — we'll scope the project
Whether it's a handful of lab recordings or thousands of hours of field footage, we'll help you define the right redaction approach and provide a custom quote.
✓ Scoping to define redaction requirements
✓ Custom quote based on volume and complexity
✓ ISO/IEC 27001–certified data handling
✓ Offline data redaction process, no data is uploaded to the cloud or any AI model during processing
✓ Tobii Pro Lab–compatible outputs
✓ Flexible file transfer
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