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Alpine Esports sim racing car

Customer story

Accelerating the game

Alpine Esports' winning vision for sim racing

Resource Details

  • Written by

    Tobii

  • Read time

    3 min

In 2023, competitive sim racing leapt forward thanks to the partnership between Alpine Esports and Tobii. Alpine Esports, a premier player in the virtual racing world, teamed up with Tobii for a two-year deal that promised to redefine the future of sim racing.

Established in 2021, Alpine Esports blur the lines between reality and the virtual, with a passion for racing and the goal of finding and training the best virtual racers in the world. The organization's state-of-the-art training facility and dedicated partners have helped Alpine foster a winning culture, where the fusion of technology and talent creates an unstoppable force on the virtual track.

Alpine Esports racing logo

This innovating ethos led Alpine to the Tobii Eye Tracker 5. This is more than a tool; it's a way of understanding intent, a window into a player's thought process, and a means to optimize performance. It's not just about where the player is looking; it's about interpreting what those gaze patterns mean.

Alpine Esports sim racing live play

Utilizing machine learning, artificial intelligence, and advanced signal processing, Tobii Eye Tracker 5 deciphers head and eye movements, transforming them into accurate gaze signals. By decoding what captures a racer's attention in the heat of competition, the technology provides insightful data that can be used to understand how a player reacts under different racing conditions, how their attention shifts during key moments, and how their decision-making process works when split seconds count. 

But how does this play out in real-world application? Imagine a fast and complex track race, where maintaining consistent performance over an extended period is crucial. Every decision a driver makes, from overtaking opponents to navigating tricky turns, can impact the outcome. With Tobii's eye tracking technology, coaches and trainers can analyze drivers' gaze patterns during such races, identifying areas of strength and pinpointing where improvements are needed. 

Perhaps a driver tends to lose focus on long straights, or maybe their attention splits too often between different display elements. With Tobii Eye Tracker 5's data, these behaviors can be identified, understood, and addressed during training sessions. Through detailed analysis and subsequent driver training, the partnership aims to improve race performance and, ultimately, secure more victories for the Alpine Esports team.

Alpine Esports sim racing on 3 screens

It doesn’t stop there. Tobii's technology enhances the immersive experience for both the players and the spectators. By allowing viewers to see where a driver is looking in real-time, the audience can better understand the split-second decisions made during the race, providing an engaging and educational viewing experience.

Alpine Esport's investment into sim racing and their belief in using data and statistics to take their drivers’ performance to the next level makes them a perfect partner for us.
Ulrica Wikström, Vice President of PC, Tobii

The collaboration between Alpine Esports and Tobii is a shining example of the future of esports, where cutting-edge technology meets competitive gaming to create an environment of growth and improvement. It's a relationship that pushes both sides forward, and creates the new normal in the world of sim racing.

For more information about Tobii Eye Tracker 5 and our powerful range of gaming products, please visit our website.

Resource Details

  • Written by

    Tobii

  • Read time

    3 min

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