The advantage of using observational measures such as eye tracking is that you catch which people actually do not do what they say they do, and there’s a difference. There are very few facilities like this in the country so for us it’s fantastic, it’s a great opportunity.Anamaria Dutceac Segesten, Researcher at Lund University
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Lund University's eye tracking lab for research and teaching
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Eye tracking classroom expands horizons
The Faculty of Informatics and Information Technologies at the Slovak University of Technology, the largest and oldest university of technology in Slovakia, has introduced a fully-equipped eye tracking classroom, as well as an eye tracking lab.
Eye tracking adds a new dimension in experimental economics
The WISO-Research Lab at the University of Hamburg in Germany has equipped their lab with thirty eye trackers to better understand cognitive processes behind decision making when running their economic research.
Does eye tracking have an effect on economic behavior?
Eight popular experimental economics games that had varying levels of social desirability bias (SBD) were studied and no difference were found between eye tracking and non-eye tracking conditions based on SBD. Watch the webinar to find out the results of the study.